AI Tracker UK:
See If AI Recommends Your British Business
A customer asks ChatGPT for the best curry house in Bradford. AI picks two names. Someone asks Gemini for a reliable solicitor in Edinburgh. AI names one. An AI tracker tells you whether your business makes these lists. And if it does not, it shows you exactly who does.
93%
zero-click rate in AI search
393%
growth in AI referral traffic YoY
£286B
UK e-commerce market
5.5M
UK SMEs need AI visibility
AI tracking differs by industry in the UK
AI does not treat all sectors equally. The threshold for appearing in recommendations varies by industry. Here is what that means for British businesses.
Hospitality
AI overlooks 83% of restaurants entirely when generating recommendations. Reviews describing specific dishes and service quality influence AI far more than star ratings on their own.
Professional services
Solicitors, accountants and consultants face a higher trust bar. AI requires structured data, professional credentials and SRA or ICAEW directory listings.
Estate agents
61% of property professionals already use AI. Local expertise signals and Rightmove or Zoopla presence drive AI recommendations in this sector.
Retail
Only 45% of Google top positions translate to AI recommendations. Product-specific structured data with pricing in GBP and stock availability is essential.
Healthcare
AI Overviews appear on 60.7% of health queries. NHS and CQC registration alongside authoritative content is key for medical practices seeking AI visibility.
Trades and construction
Local tradespeople are barely found in AI. Strong Google profiles, Checkatrade listings and Gas Safe or NICEIC registrations boost AI visibility significantly.
Find out what AI says about your business
Track mentions, sentiment and competitors across all 4 AI platforms in the UK.
How AI talks about your business matters as much as whether it mentions you
Being mentioned by AI is only half the story. How AI describes you is equally important. A positive mention drives customers your way. A negative one actively pushes them towards your competitors. A single negative characterisation in AI answers reaches thousands of users during their research phase.
AI draws its opinions from reviews, articles and website content. Detailed Trustpilot and Google reviews carry far more weight than brief star ratings. AI understands context. It can distinguish between "lovely food but poor service" and "outstanding in every respect." Improving your AI search performance starts with understanding what AI actually values.
Positive mention
"An excellent choice for small businesses seeking reliable accounting services in Manchester. Known for their personal approach and transparent pricing."
Drives a steady stream of customers
Negative mention
"Users report that Company X has slow response times. You might want to consider Company Y instead for quicker turnaround."
Actively steers customers to competitors
The scale of the AI visibility problem in the UK
Annual digital ad spending across the UK tops £40 billion. British businesses invest heavily in Google Ads, social media and SEO. Yet only 1.2% of them actually appear when a customer asks AI for a recommendation, leaving 98.8% entirely unseen. That spending buys you nothing in the AI channel.
A staggering 93% of queries now result in zero clicks. The customer poses a question, AI delivers the answer, and no website visit occurs. The customer never sees your website, your ads or your carefully crafted landing page. They take the AI recommendation and act on it directly.
For a restaurant in Bristol or a dentist in Liverpool, this shift is already affecting footfall. Customers who once browsed Google Maps results now ask Gemini "where should I eat tonight near the harbour" and follow whatever it says. If you are not tracked, you cannot know whether AI is helping or hurting your business.
The conversion quality makes this even more critical. Visitors arriving through ChatGPT recommendations show a 24% conversion rate, roughly four to five times what traditional Google organic traffic achieves. Customers arriving via AI recommendations are further along in their decision process. They have already been told you are the right choice.
Companies focused on improving their AI presence are reporting traffic gains of 150-300% from AI referral sources. These are not marginal gains. They represent a fundamental shift in how customers find and choose local businesses across the UK. Learning why AI picks certain businesses over others can help you close the gap.
An AI tracker gives you the data to understand your position. It shows whether you are part of the 1.2% that AI recommends or part of the 98.8% that remains invisible. That knowledge is the starting point for any improvement.
Voice assistants are expanding the AI recommendation surface
Siri is being upgraded with Google's Gemini technology. For the 86 million people who rely on Apple's voice assistant, this means business recommendations will shift from search result lists to single direct answers. Asking "Hey Siri, find me a good plumber in Leeds" will soon produce one AI-chosen name rather than a page of links.
This extends AI recommendations beyond the browser and into cars, kitchens and living rooms. The customer asking for a recommendation whilst cooking dinner will not see your Google Ads. They will hear one name. If you are not tracking whether that name is yours, you are operating blind in a channel that reaches millions of British consumers.
Google's own AI Overviews already appear at the top of search results for the majority of queries. These pull from different sources than the organic results below them. A business ranking first organically might not appear in the AI Overview at all.
An AI tracker monitors all these surfaces. It checks ChatGPT, Gemini, Claude and Google AI Overviews on a weekly basis. You see trends across all platforms and can identify which ones are working for your business and which need attention.
Start AI tracking for your UK business
VestVale tracks how your business performs across ChatGPT, Gemini, Claude and Google AI Overviews. You see which queries trigger mentions, how your sentiment compares to competitors and how your visibility develops over time.
The entire onboarding process takes roughly five minutes. Provide your business name and website, and VestVale builds sector-specific queries before launching automatic monitoring. Your initial AI visibility report arrives within minutes.
Every plan covers ChatGPT, Gemini, Claude and Google AI Overviews. From £19.95 per month, cancel anytime.
McKinsey projects $750 billion in revenue will flow through AI search by 2028. The businesses that start tracking now will have years of data when their competitors are just beginning. That head start cannot be replicated.
Start tracking your AI visibility across the UK
See how AI recommends businesses in your sector. All 4 platforms included.
From £19.95/mo excl. VAT. Cancel anytime.